The SEO Toolbook Keyword Suggestion Tool is powered by WordTracker. All you do is type in a keyword into the text field and click the Submit button and your keyword list comes back in a few seconds. The free keyword tool from WordTracker is good, but it only gives you two columns of the top 100 keywords, one column for keyword search volume, and the other column for the keyword. The SEO Toolbook Keyword Suggestion takes those 100 top keywords from WordTracker and adds a lot more value to the consumer.

I am just amazed ad the amount of information that they give on each keyword. One important feature is the “Export to CSV” hyper link in the upper-left corner of your keyword list. Click that link and you can save the keyword list to your desktop to open in Microsoft Excel. Once the file is open, you will see three columns that are labeled “Exact Match”, “Phrase Match”, and “Broad Match”.

Here is where the Google AdWords Traffic Estimator comes into play. Copy each one of the previously mentioned columns one at a time into the Google AdWords Traffic Estimator keyword field, making sure you only have one keyword per line. In section C of the Google AdWords Traffic Estimator, click on “All Countries and Territories” and then click the Add button to the immediate right, effectively adding the selected item into the “Selected Countries and/or Territories” text field. Now, click the Continue button on the bottom of the page to go to the Traffic Estimator page.

The Traffic Estimator page has some valuable information on it, in particular the “Estimated Avg. CPC” column. Click this column heading hyperlink to sort in descending order, making the down arrow appear. You should now be seeing the estimated average cost per click for each keyword that you could expect to pay if you were advertising in Google AdWords. On the flip side of Google AdWords is Google AdSense.

According to Google, AdSense offers contextual advertising solution to web publishers, delivering ads that are relevant to the content pages on a website. By knowing how much the cost-per-click ranges are, you can target only the high paying AdSense keywords by creating articles for your website or blog. For example, I searched for “Insurance” in the SEO Toolbook Keyword Suggestion Tool and copied the three sets of keywords into the Google AdWords Traffic Estimator. I sorted the keyword list in descending order by clicking the “Estimated Avg. CPC” column. The top 6 keywords are as follows:

Keyword Estimated Avg. CPC
=====================================
[auto insurance quotes] $28.61 – $38.50
[insurance quote] $28.23 – $36.19
auto insurance quotes $27.67 – $35.55
“auto insurance quotes” $27.63 – $35.56
[insurance quotes] $27.18 – $40.77
“auto insurance” $26.04 – $34.13

(Note: These keywords were copied from Google AdWords Traffic Estimator on 4/2/2008)

Wow! Someone is actually paying anywhere between $26.04 and $40.77 in AdWords to advertise with those keywords. Just imagine how much you would get if someone clicked on an AdSense ad that was displayed in one of your articles on “Insurance”. The really amazing thing is that you can pay a writer on E-Lance around $6 to $10 dollars per article, freeing up your valuable time for more important things, like using this method to find even more expensive keywords.

As you can see, using the free keyword research tools, you can get an idea about just how important picking the right keywords in both AdWords and AdScense can make to your bottom line and how much you make. I hope this little technique helps you find high-paying keyword to target for writing articles. Let me know your findings so I can share with others.

Free Keyword Tool Links:

SEO Toolbook: http://tools.seobook.com/keyword-tools/seobook/
Google AdWords Traffic Estimator: https://adwords.google.com/select/TrafficEstimatorSandbox

If you are an AdWords user, also check the free Super Affiliate Helper