SMS Statistics
Sep 1st, 2008 by William Jones
SMS is the acronym for Short Message Service, or commonly called ‘Text Messages’. Text messages are typically 140-160 characters in length and can be sent from one mobile phone to another.
The estimated United States population by the census for July 2007 was 301,139,947. The Wireless Association (ctia.org) reports that there were 255 million subscribers at the end of 2007. Now do the simple math…255 million is what percent of 301 million? The answer is 85% of the United States population has a mobile phone. Most of these people who own cell phones are between the ages of 18-34, with 85% of them being active users of text messaging. One interesting think about SMS is that 96% of all text messages are read. Text message marketing is currently a $1.2 billion industry that is expected to grow to a $24 Billion by 2012.
